The client Rockstar Energy Drink wanted to be associated with the supercross series but with Monster Energy being the title sponsor they were all but locked out of advertising at the events. 


Relentless Media put together a series of after parties in every city that the series went to, 17 cities in all and added top riders and celebrities to the events including Slash from Guns and Roses, Will I Am, and NASCAR driver Tony Stewart among others. The events allowed the client to get national exposure without having to pay for multi million dollar title sponsorship to the series promoters. RM also helped them coordinate a Supercross Team and negotiated contracts with riders. RM also did onsite activation at the pit parties for the client as well. Coming up with unique ways to always be one step ahead of the event promoters doing sampling and other "banned" activities.  The client loved it and even paid our fines with pleasure.


Supercross After Party